See Inside a Business Brain

Everything your business needs to know
is trapped in your head.

Touch the pieces. Move them around. Then scroll.

Pricing logic

Discount rules

Scope boundaries

Client history

Relationship context

Activation triggers

Quality standards

Decision rights

Operating rhythm

Vendor preferences

Tool access map

Integration gaps

Escalation criteria

Risk thresholds

Authority levels

Revenue sources

Traffic model

Key metrics

Business Brain

Your operating intelligence. Externalized.

01Brand & Voice

02Offers & Positioning

03Operations & Process

04Customer Intelligence

05Revenue & Traffic

06Tools Inventory

Scroll

Layer 02 — Offers & Positioning

This is what documented looks like.

This is what it looks like when a $4M creative agency externalizes how they sell. Every field their team needs to quote, scope, and close without pulling the founder into the room.

Primary Offer

Brand Strategy + Identity System (full build)

Price Anchor

$18,000 for full engagement. Discovery + Strategy + Delivery across 8 weeks.

Discount Authority

Account lead can flex 10% on retainer renewals. Anything above requires partner approval.

Scope Boundaries

3 rounds of revision per deliverable. Additional rounds billed at $275/hr. Logo explorations capped at 4.

Competitive Position

Not competing on execution speed. Competing on strategic depth and long term brand equity.

Sales Cycle

Inquiry → Discovery call → Proposal → Signed SOW. Avg 3-4 weeks from first call to kickoff.

Objection Protocol

Price objection → show comparable agency rates + ROI timeline. Scope objection → reference SOW revision limits.

Proof Language

Avg client retention: 22 months. 85% of clients expand scope within 6 months. NPS: 72.

This is 1 of 6 layers. A full Business Brain covers all six.

60 Second Assessment

How much of your business intelligence is accessible?

For each layer, rate how much is documented and accessible to your team without you in the room.